J.CrewAholics

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Chamonix: Behind the Scenes at J.Crew

Posted by Siv on November 8th, 2008

5 comments

J.Crew updated its homepage this morning with a behind the scenes look at the making of the new November 2 catalog.

I love looking at all the things that go on behind the scenes to get the look and feel in the holiday catalogs. This year, J.Crew traveled to Chamonix. (Click to go to visitor’s website.)

The behind the scenes material includes:

A slide slow
An interview with the Director of Set Design, Tracy Morgan
An introduction to some of the models featured in the catalog
A recipe for fondue.

What are your thoughts on this fun part of J.Crew?

Behind the Scenes of Chamonix

Posted in Behind the Scenes

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Jeff says:

November 8, 2008 at 7:34 pm

Pretty cool, will definitely check it out when I get a chance to.

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Lucy says:

November 8, 2008 at 8:39 pm

Interesting. While the rest of corporate America has curtailed business travel expenses, J. Crew is flying to another continent.
At least they hired models after arriving there, instead of flying out more people. Their bottom line must not be hurting as much as gets said.

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Ann says:

November 9, 2008 at 2:30 pm

Lucy, excellent point. I hadn’t even thought of that….it would be very expensive to do a photo shoot on another continent!!! Yikes!

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Jen says:

November 9, 2008 at 5:04 pm

This campaign was shot months ago, when things wern’t quite so dire. Looking forward for that late spring 09 catalog shot in New Mexico or Texas!

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kirbydog says:

November 10, 2008 at 9:41 am

Or possibly being shot in Jenna Lyons brownstone in NY!!!
J Crew is feeling the “pinch” just like all the other retailers. But it’s hard to tell with these J Crew blogs… cuz we LOVE their clothes and chat about em all the time!

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