I received this thank-you from J.Crew when I recently signed up for updates with a new e-mail address. I have never seen an email message like this before and this my third email address that J.Crew has.

The welcoming message even offers a free shipping code!

From now until Thursday, October 16th, receive free shipping with code F10H7C on a purchase of $150 or more.

Have you received an email like this before?  Do you think this a new thing that J.Crew is doing to welcome new email subscriptions?