I found the following article very interesting as it highlights the changes made to J.Crew’s apology that is posted on its website. I saw that the apology had been made smaller on the homepage, but I didn’t realize they had actually changed the wording.
I have included some highlights here. Please click the link below for the article in its entirety.
J.Crew Apologizes For ‘Too Many’ Mistakes During Launch, Then Redesigns Its Apology
by Eric Athas and Evan SchumanJ.Crew said Wednesday (July 30) that it had made “too many” mistakes after it launched its new site a month earlier, amid complaints of crashes and frequent slowdowns. Apparently, one of those mistakes included precisely how they said they made too many mistakes, as the company made more than a half-dozen changes to its homepage apology from Wednesday to Thursday.
The original apology, posted early Wednesday morning, said: “We’ve made some mistakes (too many in our mind). We want to say that we’re sorry for any issues you have experienced while shopping J.Crew online or over the phone over the last few weeks—we know we’ve let you down. We are in the midst of making some enhancements to our web site and call center (and, unfortunately, encountered some bumps along the way). Please bear with us as we work through these issues—we know it’s not perfect.”
It dominated the homepage of jcrew.com and was signed by J. Crew President Tracy Gardner and Chairman/CEO Millard Drexler.
By Thursday morning, the apology sharply shrunk—to less than one-fourth of Wednesday’s size—and it appears that Gardner and/or Drexler had reconsidered being personally tied to the glitches and their names were magically erased.
OLD APOLOGY:
CURRENT APOLOGY:
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Mallory says: 
Leigh 
