
J.Crew’s sister brand, Madewell 1937, has partnered with ShopBop to create a limited edition collection only available through the online store.
Personally, I have never been to a Madewell, as there are only eleven locations in the United States. Also, Madewell’s website is not an e-commerce website. It serves as more of a Look Book for the brand.
This seems like a test run to see if there is any online interest in the Madewell brand. If J.Crew’s current website is any indication of what is to come with a fully functional Madewell site, I will probably not be shopping there online.
If you are interested, shop the Madwell 1937 for ShopBop looks below.
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