As an avid online shopper, I thought it would be a nice idea to write a post describing some of the changes I would make to the J.Crew and its website if I were afforded the opportunity.
1. Advertise Free Shipping or Promotions
Many online retailers do this. Nordstrom offers free shipping on every order of $200 or more. This is always the case, year round. A holiday does not need to be approaching. It’s just a standard on their website. Bloomingdales also promotes its free shipping code, when valid, on the front page of its website. Zappos even goes as far to offer free return shipping on every purchase, and that’s after receiving free shipping on every order no matter how large or small.
These free shipping offers are either a standard or promotional. And when they are promotional, they are advertised directly on the website. There is no need to search the blogosphere for them.
2. Offer a Sale on New Items
Nordstrom has been doing this for many years. Every year, at the end of July, the retailer hosts an Anniversary Sale where it offers the newest looks for Fall at end-of-the-season prices. It’s a great way to drum up sales during a very slow time in the retailing world. I was just at the store the other night and purchased a pair of Ugg boots for $120. When prices go back up on August 4th, they will be $180. It was quite the steal.
Banana Republic even offered a similar promotion where shoppers could take 30% off their purchase of items from its Fall Collection. I only learned of this after going into a store and seeing the signs everywhere. My boyfriend wanted a pair of shorts, which I swore he would not find this time of the year. Sure enough, Banana Republic offered shorts in its Pre-Fall Collection and he got them for 30% off.
What are other retailers doing right? What keeps you going back to them? What are some other suggestions you have for J.Crew?
Posted in 
fashionableyetfrugal says: 
fashionableyetfrugal 
Leigh 
